Criddly’s Tackle Company, a leader in innovative new lure designs, was founded by master lure designer Chris Choate and his wife Janet Choate, who serves as the company’s president.  With decades of successful tournament experience and multiple patents in the fishing lure industry, Chris has perfected the art of crafting high-quality jigs, spin-jigs, spinner baits, and custom hand-tied lures that deliver exceptional performance on the water.

What started as a small, family-run operation fueled by Chris’s dedication to lure innovation and Janet’s leadership has grown into a trusted name among anglers. Every Criddly’s Tackle Company lure is designed with precision and built by hand to ensure unmatched quality, durability, and effectiveness.

At Criddly’s, we take pride in helping fishermen land their next catch – because great lures make for great stories.